Ways to Make Your Resto’s Website Appealing to Spanish Customers
Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? What this implies is that those who have websites such as a restaurant website need to think about how their website will appear to these customers. This number represents a big marketing opportunity for you that you can capitalize if you take steps to do so. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak Spanish will not be intimidated by your website because they can understand it. Here are the top three ways by which you can achieve that.
The first thing and probably the most important thing as well that you need to do is to make sure the website that you have can be read in both English and Spanish. If you cannot achieve a full translated website then you can choose to have the essential parts translated. The important parts would be the menu so that they can understand what they can order from your restaurant and the contact details of the restaurant itself.
But if you can afford to do so then it would still be good to aim at having a website that has the option to be fully translated to Spanish. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
Aside from the content you also need to identify the Spanish language as a language used for SEO purposes. This is done with the use of hreglang tags. You also need to think about how the website is built. If you cannot make your website have the option of being fully translated then you can just opt to have a Spanish sister website. You can see some examples of this kind of sites on the internet.
Secondly, you need to be careful about using euphemisms and idions. There are some euphemisms and idioms that do not translate well in Spanish.
The third thing is making sure you have bilingual links in your website. Here you have the option of having only the top-level links in both languages. With bilingual links the Spanish customer can navigate your website with ease.
An example of a bilingual link would be the link to the local hoteles that are around your restaurant. When they click on this link, they will be headed to the websites of the hoteles in your area. You can form partnerships with hoteles for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. There are many hoteles who tie up with other websites in this manner.